MRKG 1311 - PRINCIPLES OF MARKETING
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Upon completion, students will be able to:
Identify the marketing mix components in relation to market segmentation
Explain the environmental factors which influence consumer and organizational decision-making processes
Outline a marketing plan
Grade Basis: L
Credit Hours: 3
Lecture hours: 48.0