COMM 1307 - INTRODUCTION TO MASS COMMUNICATION

Written By Jake Laughlin

Survey of basic content and structural elements of mass media and their functions and influences on society.

Upon successful completion, students will be able to:

  • Demonstrate understanding of the fundamental types, purposes, and relevance of mass communication.

  • Demonstrate understanding of mass media in historic, economic, political, and cultural realms.

  • Demonstrate understanding of the business aspects of mass media and the influence of commercialism.

  • Demonstrate understanding of evolving media technologies and relevant issues and trends.

  • Demonstrate understanding of mass media values, ethics, laws, and industry guidelines.

  • Demonstrate understanding of globalization of mass media.

  • Demonstrate understanding of media effects on society.

Grade Basis: L

Credit hours: 3.0

Lecture hours: 48.0

Jake Laughlin
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COMM 2300 - MEDIA LITERACY