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BUSINESS & BUSINESS MANAGEMENT
MRKG 1301 - CUSTOMER RELATIONSHIP MANAGEMENT
General principles of customer relationship management including skills, knowledge, attitudes, and behaviors.
General principles of customer relationship management including skills, knowledge, attitudes, and behaviors.
Upon completion, students will be able to:
Examine internal and external customer relationship management (CRM) strategies
Grade Basis: L
Credit Hours: 3
Lecture hours: 48.0
MRKG 1311 - PRINCIPLES OF MARKETING
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Upon completion, students will be able to:
Identify the marketing mix components in relation to market segmentation
Explain the environmental factors which influence consumer and organizational decision-making processes
Outline a marketing plan
Grade Basis: L
Credit Hours: 3
Lecture hours: 48.0
MRKG 2312 - E-COMMERCE MARKETING
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.
Upon completion, students will be able to:
Perform market analysis.
Develop e-Marketing goals.
Evaluate electronic communications.
Identify target audience.
Design and evaluate customer feedback techniques.
Grade Basis: L
Credit Hours: 3
Lecture hours: 48.0