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FMKT 2331 - ADVANCED FLORAL DESIGN

An in-depth coverage of advanced floral design practices for the retail floral industry. Topics include contemporary floral arrangement styles and trends. Advanced study of floral design as an art form in contrast to a commercial florist operation; interpretive expression of design principles and color stressed along with international design styles. 32 lecture hours + 32 laboratory hours

Upon completion, students will be able to:

  • Create contemporary floral designs
  • Identify specialty flowers and foliage used in retail flower shops
  • Determine care and processing techniques
  • Select mechanical aids
  • Calculate price by various methods

Grade Basis: L
Credit Hours: 3