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MRKG 1311 - PRINCIPLES OF MARKETING

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. 48 lecture hours.

Upon completion, students will be able to:

  • Identify the marketing mix components in relation to market segmentation
  • Explain the environmental factors which influence consumer and organizational decision-making processes
  • Outline a marketing plan

Grade Basis: L
Credit Hours: 3