MRKG 1311 - PRINCIPLES OF MARKETING

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Upon completion, students will be able to:

  • Identify the marketing mix components in relation to market segmentation
  • Explain the environmental factors which influence consumer and organizational decision-making processes
  • Outline a marketing plan

Grade Basis: L
Credit Hours: 3
Lecture hours: 48.0