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IBUS 1305 - INTRODUCTION TO INTERNATIONAL BUSINESS AND TRADE

The course is designed for the business student to explore the techniques for entering the international marketplace. Emphasis will be placed on the impact and dynamics of socio-cultural, demographic, economic, technological, and political-legal factors in the foreign trade environment. Topics include patterns of world trade, internationalization of the firm, and operating procedures of the multinational enterprise. 48 lecture hours

Upon completion, students will be able to:

  • Explain terms used in the international business environment
  • Discuss internal and external factors influencing the conduct of international business

Grade Basis: L
Credit Hours: 3