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| Strategic Plan 2010-2015
NOTE: This webpage includes the TEXT of the plan document, with most of the illustrations in the printed version omitted. Download the printed version as PDF.
Just as our growth was unimaginable a few years ago, emerging technologies and other factors promise an equally unimaginable and challenging but very exciting future. To be prepared for whatever that future may hold, we must not only be visionary but committed to wise planning. That’s why our Strategic Plan, that so many of you have worked so hard to create, is so vitally important. It outlines a vision for the future of North Central Texas College with identified directions and priorities for the next five years. The plan incorporates information and ideas contributed by many members of our staff, the board of regents, as well as information obtained through community forums. Considerable time was given to researching both internal and external environmental factors that will influence the college’s ability to achieve its mission. As a part of the process to develop our plan, NCTC’s mission, vision, and value statements were reexamined to ensure that students and their success central to our efforts. Simply stated, NCTC is dedicated to student success and institutional excellence. With student success as the central theme, our plan emphasizes the necessity of utilizing data to expand and refine programs and to better track student progress and assess student learning. Sincerely,
Established in 1924, North Central Texas College (NCTC) is one of the fastest growing community colleges in Texas, with a 66.4% growth since 1998, to a current enrollment of over 8,108 students. The college has evolved into a comprehensive, full service educational institution of truly regional scope. NCTC is a public community college covering a three-county service area including Cooke, Montague, and Denton Counties. North Central Texas College is celebrating its 85th anniversary in 2009. The history of this institution is indeed a long one—the longest of all 50 public community colleges in Texas. Why is NCTC’s history important? We believe to truly understand and appreciate where North Central Texas College is today and where it is going in the years to come, it is important to take a look back at where we have been. The story begins early in the Roaring Twenties. Gainesville Junior College, like many of the earliest junior colleges in Texas, was, in the beginning, an extension of the local public schools; it was the brainchild of a man now recognized as a true pioneer of public community college education in Texas—Randolph Lee Clark. Dr. C. R. Johnson, founder of the Gainesville Kiwanis Club, joined Lee Clark in the quest to establish a junior college in Gainesville, bringing his fellow Kiwanians along with him. It was at a meeting of the Kiwanis Club that Lee Clark, invited by Dr. Johnson as a guest speaker, publicly planted the seed for a new junior college and cited all its many advantages. The college, he said, would function easily enough in the newly remodeled high school. It would simply require the addition of several teachers and improvements in lab equipment. The junior college bandwagon, pushed along by the Kiwanis Club, took off in the spring of 1924. First, the president of the Gainesville School Board issued a public endorsement. Then, the Gainesville PTA and other civic clubs held a joint meeting to drum up support. Lee Clark and his supporters next made an appeal to the Gainesville City Council, asking its approval of the addition of a junior college to the school system. The city council officially created Gainesville Junior College at its regular meeting on May 20, 1924. By the fall of 1924, Lee Clark’s new vision for a local public two-year college had become a reality, and Gainesville Junior College enrolled its first class—32 students in all. Sharing not only classroom space but also administrators—like H.O. McCain and W.E. Chalmers—Gainesville Junior College continued for a number of years to be operated as an extension of the local public schools. It also shared teachers with the high school. It was not until 1957 that a group of teachers was assigned full-time duty as members of the college faculty. For many years, the high school and college continued to be housed together in the old Newsome-Daugherty mansion on Lindsay Street, shown here in a ground view. For the next two decades, the mansion accommodated both Gainesville High School and Gainesville Junior College very nicely. However, in the 1940s, college enrollment grew, and by 1946, the college found itself needing more room to accommodate the many veterans returning home from World War II, who were ready to use their G.I. Bill benefits to finance their college education. The school board acquired a frame structure located adjacent to the high school. For the next 12 years, it housed junior college offices, a modest student lounge, and the first college library collection. It was the first building Gainesville Junior College could truly call its own. By the late 1950s, the college had grown to the point where sharing space with the high school was no longer practical, and local citizens approved a bond issue to build separate facilities. In short order, local voters were also asked to approve the creation of a junior college district, separate from the public schools, as well as a tax to support it. Mr. W. T. Bonner and his wife donated five acres of land on what was called Black’s Hill west of town to help kick off construction of the new building. Purchase of an additional 45 acres from Mr. Bonner by the new college district’s first board of trustees made way for creation of the large, modern physical plant that still serves as NCTC’s main campus today. Their foresight and vision, and that of administrators like John Parker, truly paved the way for the future. Enrollment at the college has grown steadily over the years, and reaching the 1,000 mark truly was quite a milestone back in 1965. Enrollment growth at NCTC in recent years has been nothing short of extraordinary. Since the 1980s, the student population quadrupled to a current total of more than 8,000 students. As it was for the entire nation, the 1960s and 70s were a period of transition for the college as well. Now separate from the public schools and occupying its own growing campus, then Cooke County Junior College went about establishing its identity as a “real” college. In the 1980’s Cooke County Junior College became Cooke County College. In the 1990s, the College administration recognized that if Cooke County College had any hope of becoming a truly comprehensive public community college of regional scope and significance, a name like Cooke County College limited its reach. So, then- president Dr. Ronnie Glasscock and the college’s visionary governing board set about leading a comprehensive public education campaign among district residents for a name change. During that time, college officials also spent a lot time in Austin in an extensive lobbying effort that resulted in statutory designation of community college service areas throughout the state—something which had previously been decided, very ineffectively, by a “gentlemen’s agreement” among the various college presidents. NCTC’s service area of Cooke, Denton, and Montague counties became a matter of state law thanks to the passage in the 73rd Legislature of Senate Bill 390. On June 1, 1994, the Board of Regents made it official, too, unanimously voting to change the college’s name from Cooke County College to North Central Texas College (NCTC). NCTC began serving Denton County in 1970. As Denton County grew, NCTC tried to grow with it—leasing makeshift campuses in the cities of Denton and Lewisville. The Lewisville campus began in the 1980s, serving some 1,500 students enrolled for credit in both technical and academic transfer courses. The NCTC Denton campus was opened in the fall semester of 1992. Both offered daytime, evening, and weekend credit courses and a wide range of non-credit, continuing education courses. However, these leased facilities were inadequate and inhibited the number of courses and programs that could be offered.
Strategic Planning Committee Membership & Overview BACKGROUND North Central Texas College understands the importance of strategic planning and developed a broad-based, participatory process for defining the strategic priorities of the institution. The purpose of strategic planning process was not to develop a lengthy, detailed document that attempts to specify the myriad of tasks to be completed during the next five years. Rather, the process was designed to foster broad-based involvement of the college’s constituents by developing a widely supported consensus that: Identifies the current and likely challenges and opportunities in NCTC’s service area; The diagram below shows the steps in the college’s strategic planning process. Environmental scanning and developing strategic thinking about this data and trends lead to the development of the college’s strategic frameworks and priorities. COMMITTEE Over the past twelve months, the college’s Strategic Planning Committee has led the process to seek input from a wide range of internal constituencies of the college, as well as external stakeholders and partners. The Strategic Planning Committee, with representations from across the college, developed task forces to conduct these environmental scans. The System-Wide Task Force gathered input to assist in the development of the college’s mission, vision, and values statements. The task force conducted an on-line and paper survey to faculty, staff and students. Over 500 surveys were completed and the feedback from these surveys was used to develop a draft of the college’s mission, vision, and value statements. These draft statements were then distributed via an online survey to faculty/staff and students. The feedback from this survey was then used by the Strategic Planning Committee to refine these statements. The Internal Scans Task Force began its evaluation by reviewing various college reports to identify strengths and weaknesses. In addition, results from various college surveys, such as the student opinion surveys, organizational effectiveness surveys, etc., were analyzed to provide additional information. Ten focus group sessions were conducted to gather additional data from over 200 participants. Participants included faculty, staff, administrators, and students (traditional, evening, online, and dual credit). The External Scans Task Force conducted a literature review on local, state, and national educational trends and practices that could impact the future direction of the college. In addition, a demographic analysis was conducted for the college’s service areas and of our students to help identify NCTC’s future student population. Ten community forum sessions were held to solicit input from community and business leaders to identify the college’s strengths and weaknesses. Taskforce members also conducted an industry survey to identify future technical training needs. Utilizing the information gathered by the various task forces, the Strategic Planning Committee analyzed the data to identify the following six major frameworks for the college: College Awareness and On May 1, 2009, a college-wide Strategic Planning Kickoff meeting was held to solicit additional input for the development of the strategic plan. Using iClicker technology, over 175 participants were able to vote and express their opinions on the drafted mission, vision, and value statements. After all participants cast their votes, the results were displayed on the screen. If the statement received a 75% or higher approval, it was approved. If it received a lower score, participants made suggestions for changes and then voted on the revised version. A presentation was also given on the internal and external scans reports on the opportunities and challenges facing the college. Faculty and staff were divided into twelve breakout groups to discuss each of the major frameworks and provide suggestions on the goals and initiatives to be addressed. This process allowed for broad-based participation in the development of the college’s strategic plan. On May 18, 2009, the college’s Board of Regents participated in a brainstorming session on initiatives that they would recommend to address the six major frameworks as well as reviewed and approved the college’s mission, vision, and value statements. The Strategic Planning Committee utilized the feedback received from these sessions to develop the goals and initiatives for each of the six major frameworks. The 2010-2015 Strategic Plan will be presented to all faculty and staff at the Fall In-Service in August and will be submitted for final approval from the Board of Regents on August 24, 2009.
External Opportunities and Challenges When considering challenges for the college, feedback was gathered from several different areas via community forums and presentations. The presentations included questions regarding what NCTC was doing well and what NCTC should be doing. Additionally, participants were given a survey to gather more information on which directions NCTC should focus. The results of this survey and forum findings are included in the report that follows. Opportunities & Challenges Related To: Opportunities and Challenges Related to Population Growth If these documented rates of growth in population were to continue for the years 2007 through 2014, the combined population of the NCTC service area could potentially exceed 850,000 people, or an increase of nearly 208,000 residents. Table 1
When identifying race (Table 2), those with the greatest presence within the three-county service area are: 1) White, 2) Hispanic, 3) Black and 4) Asian. Cooke and Denton Counties are similar in the percent of Hispanic ethnicity at 12 percent and 15 percent, respectively, while Montague County demonstrates 6 percent of the population is of Hispanic ethnicity. Thus, the Non-Hispanic population for Cooke, Denton, and Montague Counties is 88, 85, and 94 percent, respectively. The county demonstrating the least amount of ethnic diversity is Montague County while Denton County demonstrates the greatest amount of diversity. Table 2
Opportunities and Challenges Related to Diversity When compared to the reported 36.8% Hispanic population within the State of Texas, as reported on the 2007 Texas Fact Sheet, the NCTC service area, at 11%, demonstrates a lower percentage of Hispanic population than the state average. Further comparison to 2007-08 enrollment data from the Texas Education Agency indicates that 47.7% of students (2,204,340) enrolled in secondary education in Texas were of Hispanic ethnicity. The 52.8% of Non-Hispanic, when divided by race were comprised of approximately 1,626,638 White, 666,009 Black, and 159,221 Asian/Pacific Islander. The importance of considering ethnicity in strategic planning is primarily reflective of the role it plays in the decision-making process, in specifically the decision to join a specific group, school or community, as reported by Lipsett (1962) and Talbert and Larke (1995). Another consideration may be to investigate the need for a campus/discipline-wide minority mentoring group such as Minorities in Agriculture, Natural Resources, and Related Sciences (MANRRS). This is a national society with chapters operating at many different post-secondary institutions nationwide. In studying the impact of the MANRRS chapter at Texas A&M University during the years of 1993-94, Talbert, Larke, and Jones (1999) found: 1) The chapter was comprised primarily of African American and Hispanic students and 2) The graduation rate for MANRRS members was 70%, when compared to a university-wide average graduation rate of 56%, for the same groups of students. A barrier to post-secondary education enrollment among Hispanic students as reported by Bechtold and Hoover (1997) is that this group of prospective students experience difficulties in: 1) understanding how to apply for scholarships and financial aid and 2) imagining themselves becoming integrated into the collegial environment. As the percentage of Hispanic students enrolled in secondary education continues to increase, considerations on how to best encourage and service this group of students as they graduate from high school, and hopefully transition into post-secondary education, should be of particular interest in regard to academic planning for institutions of higher education.
Opportunities and Challenges Related to Economy/Workforce The unique opportunity that Cooke County residents enjoy is that, as Cooke County is the “home” of NCTC, residents enjoy a lower tuition cost and extremely competitive tuition and fees. There has also been an increased student demand for training due to corporate downsizing, and certification program enrollment has increased. As a direct result of this, NCTC has improved career opportunities for individuals seeking higher education and opportunities for re-skilling in order to become more competitive in the current job market. Challenges in Cooke County include the increased unemployment rate and layoffs due to the economic situation in the country as well as limited resources to offer recertification courses to those who have been affected and need to reenter the workforce. Continuing to impact this is the fact that there are limited career fields with job openings and a limited tax base in the area. As in Cooke County, Denton County has seen an increased student demand for training due to corporate downsizing as well as the demand for improved career opportunities for individuals seeking to become more competitive in today’s job market. Through funding from the Texas Workforce Commission’s Skills Development Fund, NCTC has been able to provide additional corporate training to upgrade skill levels. Challenges in Denton County include the higher tuition rates for out of county students and limited space due to an ever increasing enrollment. This enrollment increase results in limited space to offer technical recertification courses to re-skill individuals needing to reenter the workforce. In addition to the increasing enrollment, the challenge of finding qualified staff to teach specialized courses is presenting a unique challenge as well as maintaining a proactive stance in maintaining a cutting edge stance in identifying emerging careers. Montague County enjoys great support from the citizens of Bowie, and this campus is a source of pride for the community. One great opportunity in the county is the Barnett Shale oil and gas industry and the Options to respond to Skill Development and Employee Training grant proposal to assist with worker training. Challenges in Montague include the number of layoffs in the county as well as the number of layoffs in the community. The higher tuition rate, relative to Cooke County, is a concern here as well. The community’s lack of pro-active stance in the identification stance in the identification of emerging careers and lack of job placement linkage to employers provides concerns.
Opportunities and Challenges Related to Education Cooke County partnerships are strong and provide great opportunities for local schools to offer dual credit programs for high school students to earn college credits prior to graduation. The college staff works diligently to offer a wide scope of financial aid assistance for Cooke County residents and provides smaller class sizes compared to four year institutions in the area. Challenges in Cooke County include the aging facilities and the outdated nursing facilities. Funding for new and up-to-date facilities to ensure technical training programs are providing students an opportunity to reenter the workforce in fields such as alternate energy and health science. Additionally, there is a lower educational attainment, on average, in Cooke County. The population of Cooke County is 36,363 people. Of the total population, 14.1% live below the poverty level while 84% of the population does not have a college degree and 21% do not have a high school diploma. In Denton County, students attend NCTC at a much lower cost than if they were to attend the nearby four year institutions. Financial assistance is made readily available for those who qualify and smaller class sizes are nearly almost guaranteed. Counselors and services are available to assist students who are struggling and need additional support. Tutoring and one-on-one programs are provided for students in need. Challenges for students on the Denton County campus are the lack of NCTC programs and services throughout Denton County and the limited facilities and funding to outreach to other areas throughout. The availability of qualified staff is an additional challenge as the population of the student body continues to grow. Montague County partners with area school districts and provides smaller class sizes and individualized attention. The new oil and gas technology program provides great opportunities for students and the community alike. The health and science program is cutting edge and concentrates on the newest technology. Challenges in Montague include limited qualified faculty and limited course offerings. Despite a relatively new facility, there are limited facilities for technical education. In addition, of the 19,117 citizens in Montague County, 27% do not have a high school diploma, 88.7% do not have a bachelor’s degree, and 14% of the citizens live below the poverty level.
Opportunities and Challenges Related to Growth While population growth in the area is a challenge overall, the growth of the student population continues to be a fundamental challenge for the college itself. Identified as an opportunity in Cooke County was easy access to the campus, a 7% population growth, and that 50% of high school graduates seeking higher education plan to attend NCTC. Denton County represents a 35% population growth putting stress on the Corinth Campus and reducing access to the building by limiting parking and instructional space especially in the technical areas. The sheer number of students has overwhelmed the physical structure making scheduling classes a feat of creativity in order to maximize space. Montague County, at this time, does not have the same space issues with only a 3% population growth trend but the building’s location near the high school makes it an ideal location for additional growth in the future. North Central Texas College is currently poised for many changes and challenges. As we enter the second decade of the twentieth century, we are committed to being a leader in the community colleges in the area. The locations that NCTC currently has and will continue to expand will only solidify NCTC’s place as a leader in community college education.
Internal Scans Report – Opportunities & Challenges About NCTC North Central Texas College was founded in 1924. Currently NCTC has three campuses including the Gainesville campus, located in Cooke County, the Corinth campus located in Denton County, and the Bowie campus located in Montague County. Located in Young County is NCTC’s newest partner, Graham Education Center where NCTC conducts classes. In addition to the Gainesville, Corinth, and Bowie campuses, NCTC maintains two satellite campuses at Little Elm High School, in Little Elm, Texas and at Northwest High School, in Justin, Texas. North Central Texas College Fall 2008 enrollment reached 8,073 — the first time in the college’s history to serve over 8,000 credit students in one semester. NCTC’s eCampus serves students residing both within and outside the college’s service area by providing courses via the internet. In the Fall 2008, 1,821 students enrolled in a combination of internet and on campus course and 474 students enrolled in only internet courses. Literature and Reports Reviewed
Methodology and Process The members of the Internal Scans Task Force met initially to review the literature and reports. They began sharing information and, based on members’ diverse experiences at NCTC, expressed what they felt our institution’s strengths/competitive advantages and weaknesses might be. After generating a preliminary list, they then sought to gather additional information. After the first initial meetings, the Internal Scans Task Force scanned survey results of faculty, staff, and students on institutional effectiveness, opinions, challenges, and hopes for the future of North Central Texas College. The following surveys were reviewed:
Based upon the information reviewed, it was determined by the Internal Scans Task Force and Strategic Planning Committee that there was insufficient data from NCTC administration and students. Therefore, the recommendation was that additional information should be collected; hence, the following focus groups were then conducted in 2009:
Each focus group was asked to identity strengths, challenges, and opportunities for North Central Texas College. Students were also specifically asked, "What do you like about NCTC?” and “What do you dislike about NCTC?" in order to solicit more detailed, personal opinions. Based on feedback accumulated through these focus groups, the Internal Scan Committee submits the following findings:
Faculty and administrative focus groups resonated some of the students’ opinions regarding the positive, welcoming atmosphere. Members of the faculty and administration commented on the family feel at the college and the belief that NCTC truly cares about its employees. Some of their comments include:
Challenges & Opportunities Based upon the literature review, survey, reports, and focus groups information, the task force found the following challenges and opportunities:
Summary This task force conducted an internal scan of data to determine which internal factors could shape North Central Texas College’s ability to adapt to future challenges. Data gathered from various sources was reviewed by the Internal Scans Task Force in order to determine the major internal driving forces, comparative advantages, strengths, and shortcomings. The information provided in this report will help the Strategic Planning Committee decide what direction North Central Texas College wants to go and where our institution strives to be in five years.
As the Strategic Planning Committee began the development of the college’s strategic plan, the following points were believed to be true and were considered throughout this process:
Mission, Vision & Values Statements
Through an exhaustive, highly inclusive strategic planning process utilizing various internal and external scans methodologies, the Strategic Planning Committee identified five major frameworks that are the blueprints to achieve the vision and mission for North Central Texas College.
2010-2015 Strategic Goals and Initiatives North Central Texas College institutional frameworks are broad, measurable priorities which enable the college to fulfill its mission and vision, reflect its values, and take into consideration the opportunities and challenges which confront it. NCTC fulfills its mission through the college’s instructional programs, lifelong learning, and student services.The five major frameworks and identified goals provide guidance for all planning and budgeting processes of the institution. Goals have been carefully established for each of the major frameworks to assist the college in achieving its vision of becoming a recognized leader in higher education and a catalyst for economic, cultural, and community development. Under each goal, example initiatives have been included that will help guide the development of our annual objectives. As part of the college’s strategic planning and institutional effectiveness process, each department will set objectives on an annual basis to assist the college in reaching these goals. In addition, Framework Champions have been identified for each of the major frameworks to ensure system-wide progress. Major Frameworks, Goals & Initiatives Institutional Effectiveness/Strategic Planning Action Plan &
Assessment Example - Instructional Departments: Column 1 Objective: Improve student knowledge of the formal elements, their definitions, and applications. In column 2 list Goal 2.1. As a link to the strategic plan framework # 2 Student Readiness, Learning, and Success, Goal 2.1 - Facilitate the achievement of teaching excellence and in-depth learning through innovative faculty and student programs and activities. Example – Administrative and Support Departments: Column 1 Objective: To employ a new maintenance staff member.In Column 2 list Goal 5.3. As a link to the strategic plan framework # 5 Resource Development, Goal 5.3 – Create a comprehensive master staffing plan that aligns with and supports the educational needs of the service area.
Major Frameworks, Goals and Initiatives Framework 1 || Framework 2 || Framework 3 || Framework 4 || Framework 5 Framework #1: College Awareness and Access College awareness and access framework will establish initiatives to promote community college course accessibility, affordability, and academic preparation for college. Increase course offerings via dual credit, online, hybrid, and in the traditional delivery model in order to promote accessibility and to meet the academic needs of the individual learner. Develop college funding revenue strategies to ensure that tuition remains affordable.
Framework #2: Student Readiness, Learning, and Success Enabling students to achieve their full potential requires an institution to clearly define paths towards a variety of educational goals. With increasing system-wide student enrollment, it follows there is a greater need for specialized student services, faculty, and retention strategies to support student success.
Framework #3: Economic, Workforce, and Program Development To compete in a fast-changing global society and meet the workforce demands in North Texas, it will be important for NCTC personnel to analyze employment trends, design programs to meet identified needs, and collaborate with public and private entities to ensure a long-range economic impact.
Framework #4: Systems Effectiveness The systems effectiveness framework focuses on increasing the overall effectiveness of the college. It will accomplish this by improving technology infrastructure, providing better access to technology, encouraging the use of technology, providing access to needed information, and utilizing assessments and accountability systems to ensure continuous improvement throughout the institution.
Framework #5: Resource Development Resources are essential to the effectiveness of the college’s operation. NCTC must address the challenges created by increasing enrollment and expanded needs for programs and services. Rising costs and declining revenue streams will continue to challenge NCTC to identify alternative funding mechanisms. This framework seeks to establish an inclusive process to ensure that the college’s strategic plan guides the allocation of the college’s resources. Long range facilities needs, funding plans, and cost effectiveness strategies should also be included in this framework.
Strategic Planning & Institutional Effectiveness Process North Central Texas College’s mission, vision, and values provided the starting points for the NCTC Strategic Plan 2010-2015. The entire planning process, including implementation and assessment, helps NCTC to manage efficiently, maintain fiscal control, improve services and processes, improve teaching and learning, and allocate resources effectively. To make our planning process effective, it includes a monitoring mechanism (outcomes assessment) to determine whether or not the purposes are achieved and objectives are met. Assessments also provide NCTC with feedback on why the purpose and objectives were or were not met and helps the institution consider how resources are being used, where resources are insufficient or underutilized, and where the quality and quantity of resources are appropriate. NCTC uses the results of planning and assessment to maintain, support, and improve its programs and services. The implementation of the Strategic Plan occurs at the departmental level through the college’s Institutional Effectiveness and Strategic Planning assessment process. Each employee of North Central Texas College has a role in implementing the Strategic Plan. Each academic year, each department will develop a minimum of two or three objectives, which must be accomplished in order to achieve the Strategic Plan’s Frameworks and Goals. Departmental objectives will be supported by implementation steps, specific assessment criteria, and evaluation methods to ensure objectives accomplishments. The Institutional Research Office and the Institutional Effectiveness Committee will assist departments in documenting their plans, goals, and objectives and will monitor the assessment and use of results. The Framework Champions and the Strategic Planning Committee will monitor the progress toward implementing the Strategic Plan, institution-wide, annually, over the five-year period. The following table provides a sample assessment timeline and the Institutional Effectiveness Committee contacts. Institutional Effectiveness & Strategic Planning Assessment Timeline
Department supervisors are accountable for overseeing the development and completion of their objectives annually, and for the use of results in future planning. Vice Presidents and Deans are accountable for ensuring the completion of the goals and objectives in their areas, for monitoring progress in fulfilling the Strategic Plan, and applying results/findings to future planning and resource allocation decisions.
Institutional effectiveness and Strategic Planning (IE/SP) is often described as an on-going, college-wide process of planning and outcomes assessment, documenting that the college is achieving its mission and goals, and continually improving its programs and services. It is a systematic collection, review, and use of information undertaken for the purpose of improving student learning and development and improving service and administrative outcomes. The following model represents NCTC process:
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