The objective of the North Central Texas College (NCTC)
Social Media Policy is to provide a framework to guide NCTC's participation in
various social media in order to foster relationships with important
stakeholders in NCTC's continued success. These stakeholders include potential,
existing, and past students; faculty and staff; and the community at large.
Through the use of such media, NCTC encourages the building of online
communities in order to achieve the following objectives: to enhance instruction;
to inform our stakeholders of NCTC activities and developments; to increase new
enrollment as well as retention; and to provide an outlet for the free and open
exchange of ideas and experiences.
Definition and Scope
For the purposes of this policy,
"social media" is defined as any online platform that allows for social
interaction or discussion and allow for the publishing of shared media content
(such as photos, videos, etc.). These platforms include, but are not limited
to, NCTC-sponsored blogs, Facebook, Twitter, YouTube, Flickr, and MySpace.
The scope of this policy includes
such outlets that are representative of and maintained by official NCTC
departments, organizations, or courses.
role of the Social Committee is primarily that of an advisory body and
administrative arm, not that of policy enforcement. It is ultimately the responsibility of the
administrator(s) of any NCTC social media presence to ensure that all users
adhere to the dictates of the social media policy.
prohibited content or conduct on NCTC social media sites should be reported to
site administrator or the Social Media Committee. Any illegal conduct
and/or activity clearly in violation of the general NCTC Student Conduct
Regulations/Restrictions (as per the student handbook) should be reported to
the office of the Vice President of Student Services. This includes instances
of harassment, threats, bullying, self-harm, and other such behaviors.
complaints and concerns will be reviewed by the Social Media Committee, who
will work in conjunction with the site administrators and with any other
pertinent NCTC departments to ensure that such sites are maintained in
adherence to all pertinent NCTC policies and procedures.
social media sites that are representative of and/or maintained by official
NCTC departments, organizations, or courses must register with the
Social Media Committee.
may be performed via email. The following information must be provided:
- • NCTC
Department, Organization, etc. represented
- • Administrators
for the site and their contact information
- • URL/Hyperlink to the site
have at least two administrators.
social media site must be maintained. It is recommended that social media sites
be checked and/or updated at least twice per week. Sites that are not
maintained may be subject to removal.
sites will be notified by the Social Media Committee. All approved sites must
adhere to dictates of the NCTC social media policy.
Use of Name and Logos
North Central Texas College social media sites must use "North Central
Texas College" as part of their name.
It is highly recommended that social media
sites use both "North Central Texas College" and "NCTC" as part of their online
name. Using both terms clarifies both
the source of the site and allows for greater flexibility in searching for the
recommended that NCTC social media sites use an official NCTC Logo as
their avatar/profile picture. When using an NCTC logo, social media sites must
use the official logo (or a customized logo devised by the NCTC marketing team)
in compliance with the guidelines dictated by the NCTC marketing team.
will be made for sites created prior to the implementation of the current
Social Media Policy.
North Central Texas College reserves the right to alter,
delete, or remove without notice any
content at its absolute discretion for any reason whatsoever.
Individuals may choose to file a complaint with the NCTC
Social Media Committee. The Committee will review the posting to determine if
it is in violation of the guidelines and therefore subject to removal.
following types of content are prohibited on North Central Texas College social
demeaning, threatening, harassing or libelous statements directed toward
or in reference to any third party.
|• ||Inappropriate or
incriminating images deemed obscene or involving hazing, sexual
harassment, vandalism, stalking, underage drinking, illegal drug use, or
any other inappropriate behavior or using inappropriate language. |
|• ||Content that
violates any local, state, or federal laws--including laws governing
obscenity and copyright. |
|• ||Content that
constitutes scholastic dishonesty as defined by the NCTC regulations
regarding student conduct. This includes using NCTC social media to for
purposes of plagiarism or unauthorized collaboration on a test. |
|• ||Partisan political
endorsing or promoting religious faith or belief |
|• ||Online gambling. |
|• ||Using NCTC social
media for non-NCTC related relationships. |
|• ||Any conduct deemed
to be illegal and/or in violation of the general NCTC Student Conduct
Regulations/Restrictions (as per the student handbook) will be reported to
the office of the Vice President of Student Services. This includes
instances of harassment, threats, bullying, self-harm, and other such
Partisan/political activity and religious speech are
prohibited on NCTC social media sites. However, such speech may be judged
appropriate by the Social Media Committee for extracurricular organizations
dedicated to such activities. In these
cases, such activity is only appropriate within the confines of such dedicated
sites and should not spill over into official NCTC social media avenues.
All content posted to North Central Texas College social
media pages are subject to copyright laws. Any adaptation, reproduction, or
communication of such content without the express written permission of the
copyright owner is prohibited.
By posting content to any NCTC social media page, you agree
that all content submitted, posted, transmitted, or shared by you will be
subject to the provisions of the NCTC Social Media policy and, further, will
not infringe on the rights of any third party, including (but not limited to)
copyright, trademark, privacy, or contain any defamatory, discriminatory, or
any otherwise unlawful material.
Linked Sites and
North Central Texas College accepts no responsibility or
liability for the content of any site linked to its social media pages.
North Central Texas College accepts no responsibility or
liability for any data, text, software, sound, images, video, messages, or any
other materials or content generated by users publicly posted on NCTC social
media pages. Any content found to be in violation of the NCTC Social Media
Policy should be reported to the Social Media Committee.
The comments and postings on NCTC social media sites are
those of the site administrators and do not necessarily reflect the opinions,
policies, or strategies of North Central Texas College.
use of students in photographs posted on NCTC-sanctioned social media pages
must follow the precepts of the overall Photo Policy for the college (refer to
the current NCTC Catalog for more details). As such, students should be advised
that there is no attempt made to collect individual photo release
forms from students. Students who do not wish to have their images/voices used
for this purpose must stipulate this in writing to the office of the Vice
President of Student Services at the beginning of the semester. It is also
expected that such students will excuse themselves from photo/video sessions
and inform the NCTC photographer that they do not wish to be included. All such
photographs are the property of NCTC and may be used for NCTC promotional
purposes without prior permission of the subjects.