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Sign A Rama - Owners, John Schneider and Mike Herman

When Mike Herman and John Schneider decided to open a sign shop they didn't know how to make signs. They just knew they wanted to go into business together. With this in mind they checked out their options for operating a franchise. After selecting Sign-A-Rama (which operates 350 locations worldwide,) they went to a banker for help. He referred them to the North Central Texas College SBDC.

The SBDC's director, Cathy Keeler, recommended they conduct a thorough background search on the franchiser and offered other suggestions about financing and managing the company.

Keeler, suggested they write a business plan , discussed incorporating the business with an attorney, and evaluating finances with an accountant. Keeler helped them with community demographics and statistics that would be helpful in writing their business plan. She continued coaching them until the plan was submitted and the bank approved a line of credit.

Beyond business planning, Keeler helped them determine how they would share business management responsibilities. Mike and John participated in extensive training at Sign-A Rama's Florida headquarters in preparation for opening the full service sign company offering illuminated and non-illuminated interior and exterior signs.

"Keeler's expertise in these areas assisted in the success of our company." Herman & Schneider

Sign-A-Rama, Denton, Texas

NCTC/SBDC
1525 West California Street
Gainesville, TX 76240
940-668-4220 | 800-351-7232
nctcsbdc@nctc.edu